Project zero - same old brand new jurong

an adventure to create a neighbourhood that lights up for one another

The STars discovered

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Mdm Yu
Mdm Yu

The Hawker; The Innovator; The Listener

Alyce
Alyce

The Sports Champion; The Helper; The One That Got Away

Juliana
Juliana

The Food Rescuer; The Influencer; The Parent

Margaret
Margaret

The Traveller; The Helper; The Photographer

Calista
Calista

The Player; The Sports Lover

Martin
Martin

The Freelancer; The Helper; The Player

Jocelyn and Wei Wen
Jocelyn and Wei Wen

The Newcomer; The Worker; The Helper // The Chef; The Helper; The Player

Jeslyn
Jeslyn

The One That Got Away; The Foodie; The Player

Madeline
Madeline

The Maker; The Player; The Freelancer

Mr Goh
Mr Goh

The Animal Lover; The Helper; The Photographer

Mdm Saharidah
Mdm Saharidah

The Housewife; The Learner; The Helper

Leela and Shaman
Leela and Shaman

The Parent, The One That Got Away and Came Back, The Helper // The Child, The Dreamer, The Player

THE PROCESS

Featured
The Middle - Hello, how are you?
The Middle - Hello, how are you?

Project Zero is at the midpoint of our journey and we recently had a check in and brainstorming session together.

The Walk Walk - Project Hawker Boleh!
The Walk Walk - Project Hawker Boleh!

A week ago, we shared a new initiative — A Jurong Circuit Breaker Lunch Delivery Special — with Mdm Yu who is one of our Project Zero stars, as part of Project Zero’s Walk Walk. The initiative has since evolved and has taken a life of its own as Project Hawkers Boleh!

The Picnic- An Infographic Explaination
The Picnic- An Infographic Explaination

An all-you-need-to-know piece for what when on at our latest e-engagement!

The Picnic - from Rejection to Opportunities
The Picnic - from Rejection to Opportunities

We gather and share stories and ideas one Saturday morning. Read to find out more about what went down!

The Scout - the one that got away (but keeps coming back for food), and the (unexpected) player
The Scout - the one that got away (but keeps coming back for food), and the (unexpected) player

We meet Jeslyn -- the one that got away but keeps coming back to Jurong for food -- and unexpectedly discover Calista -- the player. Read to learn more about Jeslyn and Calista, and our conversation filled with fun and candour!

The Scout - the Multi-dimensional Housewife
The Scout - the Multi-dimensional Housewife

We had discovered Mdm Saharidah as The Housewife but quickly learnt that she is much more than that. Find out more about this multidimensional “Star” who carried with her so much energy and surprises!