Singapore University of Technology and Design- Nukampung

Reimagining what “Same Old Brand New Jurong” might look like  

 “How might we engage community members and assets in reimagining what neighbourliness could look like in the New Kampung?”  

Client/ Partner: 

Singapore University of Technology University (working with MND and HDB) 

Domain: 

• Social Impact 

• Civic Engagement 

Service:  

• Process Design and Consultancy   

The Process:  

As part of a larger research process to uncover new ways of engagement and neighbourliness in Jurong amidst covid-19, SUTD was looking for design partners on the ground to design and curate an engagement process. Bold At Work was selected as the key partner in Jurong, to engage “resident champions” in an incubator process to ideate and prototype community initiatives, 

Designed to tap on stories as a strategic tool to amplify the assets within the community, the process catalysed new ties and connections, and supported the piloting of new initiatives, with the outcome of reimagining what neighbourliness could look like in our new normal. For more on a summary of the process, look here!